Campaign to promote the annual run of the Venancio drugstore chain, which has more than 90 stores in Rio de Janeiro. The race always takes place in early spring and celebrates the health and happy spirit of the "Carioca" (name given to those who live in Rio de Janeiro). The idea was to convey all this atmosphere in pieces with lots of colors, movement (it is a race, after all), and humorous titles.

Participating in the Venancio Race has a side effect: happiness.

If you want to go fast, the trophy is beautiful. 

If you want to go slowly, the landscape is beautiful.

Your health will be like the new port region: Revitalized.